Doing Semiotics: A Research Guide for Marketers at the Edge of Culture - Oswald, Laura R. (President, President, Marketing Semiotics Inc.) - Books - Oxford University Press - 9780198862116 - June 4, 2020
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Oswald, Laura R. (President, President, Marketing Semiotics Inc.)
Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

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Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 4, 2020
ISBN13 9780198862116
Publishers Oxford University Press
Pages 256
Dimensions 233 × 156 × 17 mm   ·   404 g

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