Strategic Marketing: Creating Competitive Advantage - West, Douglas (Professor of Marketing, Professor of Marketing, King's College London) - Books - Oxford University Press - 9780198856764 - June 2, 2022
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West, Douglas (Professor of Marketing, Professor of Marketing, King's College London)
Strategic Marketing: Creating Competitive Advantage 4 Revised edition

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Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

576 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 2, 2022
ISBN13 9780198856764
Publishers Oxford University Press
Pages 600
Dimensions 246 × 189 × 29 mm   ·   1.14 kg

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