Strategic Advertising Management - Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Visiting Professor of Marketing at the Turku School of Economics, University of Turku) - Books - Oxford University Press - 9780198835615 - February 16, 2021
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Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Visiting Professor of Marketing at the Turku School of Economics, University of Turku)
Strategic Advertising Management 6 Revised edition

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With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

488 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 16, 2021
ISBN13 9780198835615
Publishers Oxford University Press
Pages 504
Dimensions 246 × 191 × 24 mm   ·   970 g
Language English  

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