Marketing: A Very Short Introduction - Very Short Introductions - Le Meunier-FitzHugh, Kenneth (University of East Anglia) - Books - Oxford University Press - 9780198827337 - February 25, 2021
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Le Meunier-FitzHugh, Kenneth (University of East Anglia)
Marketing: A Very Short Introduction - Very Short Introductions

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This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

160 pages, 22 black and white images

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 25, 2021
ISBN13 9780198827337
Publishers Oxford University Press
Pages 176
Dimensions 172 × 112 × 14 mm   ·   146 g
Language English  

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