The Persuasion Industries: The Making of Modern Britain - McKevitt, Steven (Visiting Professor in Brand Communication, Visiting Professor in Brand Communication, Leeds Beckett University) - Books - Oxford University Press - 9780198821700 - August 16, 2018
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McKevitt, Steven (Visiting Professor in Brand Communication, Visiting Professor in Brand Communication, Leeds Beckett University)
The Persuasion Industries: The Making of Modern Britain

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This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.

304 pages, 29 images and a plate section

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2018
ISBN13 9780198821700
Publishers Oxford University Press
Pages 312
Dimensions 241 × 168 × 22 mm   ·   632 g

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