Strategic Brand Management - Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management) - Books - Oxford University Press - 9780198797807 - August 3, 2018
In case cover and title do not match, the title is correct

Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management)
Strategic Brand Management 4 Revised edition

Price
$ 77.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 6 - 9

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

368 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2018
ISBN13 9780198797807
Publishers Oxford University Press
Pages 368
Dimensions 188 × 245 × 18 mm   ·   802 g
Language English  

Mere med samme udgiver

See all of Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management) ( e.g. Paperback Book )