The Market Makers: Creating Mass Markets for Consumer Durables in Inter-war Britain - Scott, Peter (Professor of International Business History, Professor of International Business History, Henley Business School at the University of Reading) - Books - Oxford University Press - 9780198783817 - September 21, 2017
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Scott, Peter (Professor of International Business History, Professor of International Business History, Henley Business School at the University of Reading)
The Market Makers: Creating Mass Markets for Consumer Durables in Inter-war Britain

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Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.

448 pages, 85 black and white tables and figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 21, 2017
ISBN13 9780198783817
Publishers Oxford University Press
Pages 388
Dimensions 164 × 310 × 31 mm   ·   748 g
Language English  

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