Branding: A Very Short Introduction - Very Short Introductions - Jones, Robert (Strategist, Wolff Olins, and visiting professor, University of East Anglia) - Books - Oxford University Press - 9780198749912 - June 22, 2017
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Jones, Robert (Strategist, Wolff Olins, and visiting professor, University of East Anglia)
Branding: A Very Short Introduction - Very Short Introductions

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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

160 pages, 10 black and white images

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 22, 2017
ISBN13 9780198749912
Publishers Oxford University Press
Pages 160
Dimensions 174 × 111 × 10 mm   ·   144 g
Language English  

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