The Oxford Handbook of Pricing Management - Oxford Handbooks - Zalp Zer - Books - Oxford University Press - 9780198714811 - August 5, 2014
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Zalp Zer
The Oxford Handbook of Pricing Management - Oxford Handbooks

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A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.

976 pages, 111 Figures, 47 Tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 5, 2014
ISBN13 9780198714811
Publishers Oxford University Press
Pages 978
Dimensions 175 × 244 × 52 mm   ·   1.66 kg
Language English  
Editor Ozer, Ozalp (, Professor of Information System and Operations Management, School of Management, The University of Texas at Dallas)
Editor Phillips, Robert (, Professor of Professional Practice, Columbia Business School and Chief Science Officer, Nomis Solutions)

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