Innovation in an Advanced Consumer Society: Value-Driven Service Innovation - Inge Furseth, Peder (Associate Professor, Associate Professor, BI Norwegian Business School) - Books - Oxford University Press - 9780198705116 - February 11, 2016
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Inge Furseth, Peder (Associate Professor, Associate Professor, BI Norwegian Business School)
Innovation in an Advanced Consumer Society: Value-Driven Service Innovation

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The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation.

208 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 11, 2016
ISBN13 9780198705116
Publishers Oxford University Press
Pages 208
Dimensions 243 × 162 × 20 mm   ·   482 g
Language English  

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