Viral Marketing: The Science of Sharing - Nelson-Field, Karen (, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia) - Books - Oxford University Press Australia - 9780195527988 - October 17, 2013
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Nelson-Field, Karen (, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia)
Viral Marketing: The Science of Sharing

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Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

128 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 17, 2013
ISBN13 9780195527988
Publishers Oxford University Press Australia
Pages 128
Dimensions 175 × 234 × 11 mm   ·   249 g
Language English  

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