Marketing Death: Culture and the Making of a Life Insurance Market in China - Shun-ching Chan, Cheris (Assistant Professor of Sociology, Assistant Professor of Sociology, University of Hong Kong) - Books - Oxford University Press Inc - 9780195394078 - April 19, 2012
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Shun-ching Chan, Cheris (Assistant Professor of Sociology, Assistant Professor of Sociology, University of Hong Kong)
Marketing Death: Culture and the Making of a Life Insurance Market in China

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Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.

288 pages, 9 b/w line

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 19, 2012
ISBN13 9780195394078
Publishers Oxford University Press Inc
Pages 304
Dimensions 166 × 240 × 26 mm   ·   584 g
Language English  

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