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Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking Strach, Patricia (Associate Professor, Associate Professor, Political Science and Public Administration and Policy, University of Albany)
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Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking
Strach, Patricia (Associate Professor, Associate Professor, Political Science and Public Administration and Policy, University of Albany)
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 6, 2016 |
| ISBN13 | 9780190606848 |
| Publishers | Oxford University Press Inc |
| Pages | 256 |
| Dimensions | 239 × 157 × 18 mm · 549 g |
| Language | English |
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