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Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics Blake, David Haven (Professor of English, Professor of English, The College of New Jersey)
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Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics
Blake, David Haven (Professor of English, Professor of English, The College of New Jersey)
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
304 pages, 36 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 25, 2016 |
| ISBN13 | 9780190278182 |
| Publishers | Oxford University Press Inc |
| Pages | 298 |
| Dimensions | 163 × 241 × 31 mm · 544 g |
| Language | English |
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