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The Origin of Ideas: Blending, Creativity, and the Human Spark Turner, Mark (Professor, Case Western Reserve University)
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The Origin of Ideas: Blending, Creativity, and the Human Spark
Turner, Mark (Professor, Case Western Reserve University)
Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.
320 pages, With illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 15, 2015 |
| ISBN13 | 9780190263157 |
| Publishers | Oxford University Press Inc |
| Pages | 320 |
| Dimensions | 200 × 237 × 23 mm · 430 g |
| Language | English |
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