Strategic Marketing for Non-profit Organizations (7th Edition) - Philip R. Kotler - Books - Prentice Hall - 9780131753723 - October 10, 2007
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Philip R. Kotler
Strategic Marketing for Non-profit Organizations (7th Edition) 7th edition

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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 10, 2007
ISBN13 9780131753723
Publishers Prentice Hall
Pages 504
Dimensions 184 × 30 × 241 mm   ·   816 g
Language English  

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