Emerging Markets Rule: Growth Strategies of the New Global Giants - Mauro Guillen - Books - McGraw-Hill Education - Europe - 9780071798112 - November 13, 2012
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Mauro Guillen
Emerging Markets Rule: Growth Strategies of the New Global Giants Ed edition

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Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.

240 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 13, 2012
ISBN13 9780071798112
Publishers McGraw-Hill Education - Europe
Pages 208
Dimensions 236 × 160 × 20 mm   ·   453 g

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