The New Positioning: The Latest on the World's #1 Business Strategy - Jack Trout - Books - McGraw-Hill Education - Europe - 9780070653283 - February 28, 1997
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Jack Trout
The New Positioning: The Latest on the World's #1 Business Strategy New edition

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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

173 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 1997
ISBN13 9780070653283
Publishers McGraw-Hill Education - Europe
Pages 173
Dimensions 152 × 229 × 13 mm   ·   268 g

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